Caught in The “Reaction Trap”
Your new Instagram ads were inspired by your friend’s company. And you definitely need new customers after a disappointingly slow quarter. As the de facto marketing strategist of your company, you took decisive action when you were faced with somethi...
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Streamline Marketing: Ditch the Details
When the light in your living room does that random flicker, you go to Google.“Why does my light keep flickering?”That’s what everyone does. It’s basically a modern-day ritual at this point.You might not even be looking for a “fix” just yet. You’re j...
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Write Down Interesting Qs Daily
Take 30 seconds and look around your office. When was the last time you appreciated how far you’ve come? Where was your family-run business a year ago? 20 years ago? How much have you learned and grown as a CEO?...
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Marketing that Sticks—a Framework is the Glue
Marketing is the key to finding prospects, filling your pipeline, and increasing revenue.You know this…but you’re just not seeing the magic happen.It’s challenging to hold marketing accountable for results.Especially when you’re the leader of a famil...
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Win clients with your expertise, deciphered by us
You’re the expert in your field. But you need someone else to write that expertise for you. How does that work? If we’re experts in marketing, how can we write your expertise? Are we suddenly going to learn and master years of experience so we can tu...
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The Math Says Fire That Client
Our guest expert today is Mike Verrill. Mike is a Strategic Business and M&A Advisor to entrepreneurs and owners of privately held businesses....
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Why Your Team Hates Mondays
If your team dreads Mondays, it’s not their problem—it’s yours....
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When the Answer is No, Skip the Marketing Fad
You can so easily be swept up in the latest marketing trends, such as dynamic ad insertion and automation. To truly improve your marketing efforts, you must focus on what your customers and prospects actually want. Enterprise-level marketing will con...
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Website Spending: Too Much or Too Little
You invested a lot of time and money into your website. Or, you haven’t invested a lot of anything into your website. Either way, chances are, you’ve gone too far in one direction or the other....
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Alexa, what’s my marketing strategy?
AI told you to post three times a day on LinkedIn. So you did. Only you saw zero return for your effort. Here’s why: ChatGPT didn’t understand your audience was on Facebook, not LinkedIn. It’s giving you answers, but is it giving you answers to your ...
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